When news of the nationalization of the Internet became public, I decided to take my idea and try it in a different Middle Eastern country like the UAE and thought that I would later include Iran in the project. I continued meetings and consultation sessions and tried to increase my financial means so that I could take on such a massive project. I became involved in different businesses.

After the 2013 presidential elections in Iran, at the world Economic Forum in Davos the new President, Dr. Rohani, invited investors to come to Iran and pursue economic opportunities there.

Upon hearing this, and considering my experience, I decided to travel to Iran to see if I could work here. During this trip, old friends of mine introduced me to Heidi Ghavidel, a journalist with experience in writing cultural reports about Iran, and Mohammad Ghayati, who was knowledgeable in IT. This chance encounter led to cooperation and the formation of a team to pursue my dream.

I returned to the UK to put my affairs in order and with the help of my two new friends, we began laying the groundwork to start our project. In a matter of less than two weeks, we found suitable office space and I returned to Iran to open the office and put a team together.


I asked France-based Narges Adl, who was familiar with E-commerce to help me as a consultant. On her advice, I attended the Tehran Startup Weekend…