Daily stories about toiran. Read stories about our road trips adventures in different cities and office life.

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Nomads OF Persia



Iranian civilization dates back to thousands of years ago. While Iran is known for fascinating historic architecture as well as fabulous city and garden designs, the non-settled nomadic way of life is another intriguing aspect of Iranian culture. The mobile civilization or the nomadic lifestyle is the oldest way of life of human beings that still exists in Iran despite all the difficulties.



One exceptional opportunity that traveling in Iran offers is visiting and getting a taste of the nomadic way a life with certain tribes. The nomadic lifestyle in Iran has been lived for thousands of years and it still exists. Even though the nomadic life is becoming more and more difficult, the nomads of Persia are holding on tight not wanting to change their life style. Today there are 1.5 Million registered nomads still living in Iran.

Nomadic culture usually means that people move around through out the year with their tribe, tents, animals and belongings. Most of the nomadic tribes Migrate in fall and spring. However, some tribe of Iran who live in tents do not move around any more and therefore it is advised that they be called clans instead of tribes. The tribes of Iran are divided to two groups of full migrating nomads and semi nomads.


There are several nomadic tribes in Iran from different ethnic origins such as Turks, Turkmans, Kurds, Lurs, Baluchis, Arabs and Persians. The nomads of Persia each speak a different language, have different biological make-ups and keep a distinct culture. Quashkis, Bakhtiari’s, and Baseri’s are amongst the most famous tribes of Iran.

The nomadic lifestyle of Iran is based on the pastoral livestock. They distinctively use the wool and the dairy products of their animals for different productions, trades and their own use. The diet of the nomads usually consists of dairy products and local vegetable and rice. Nomads consume very little meat and meat is usually considered a food of special occasions such as weddings.

The tribes of Iran in large scales do the production of beautiful Iranian carpets, rugs and qulims. Women and girls solely do the making of the rugs and they know the designs by heart and do not use cartoons. The patterned textiles of the nomads each tell a tale of an era.


The tribal culture is very music oriented and their music is usually inspired by nature. They have their own distinct instruments and use music in celebrations as well as in mourning ceremonies. Music is also a way to cope with life and day to day difficulties for the nomads. The wedding celebrations are usually very festive and take a few days. Family creation is a necessity to nomadic culture and divorce is prohibited in many tribes and considered a shame in others. The wedding customs outfits of the nomads are very colorful and tastefully designed. Qashqi’s tribal designs and outfits are amongst the most beautiful Iranian designs. Short-Video Competition


How would you like the world to see Iran? If you were to give the world a tale about your land, what story would you tell? If you were to reveal an unexposed part of the culture, nature or the history of Iran, what would you show? has created a collaborative project inviting all the Iranian creative individuals who are interested in filmmaking to take part and give us a short film about Iran. Please give it your best passionate shot and submit a short film by March 3rd.

This is a competition where the first winner would win one GoPro Hero 4 camera and all the filmmakers would get credit for their clips used on our international website. We’ll announce the winner by March 6th. To obtain further information please visit We are looking forward to see Iran through your eyes and share it with the world.

Isfahan On Our Minds


1926300_809995172377200_7563933044227793894_o has passed another significant milestone by attending the 1st Europe-Iran Forum in London as a representative of Iran. At the forum, I told attendees I do not know an Iran without sanctions because my generation grew up in a country under heavy Western embargos and does not know what our county would be like without them. We have lived and progressed and moved forward despite these crippling sanctions. My country has so much to offer from culture, art and history to amazing food and warmhearted people. One thing is for certain, it is the world that is missing out on getting to know incredible Iran.


© Copyright JSG Photography – – All rights reserved. 

We started this journey to help the world understand our country and our wonderful people. For us, is not just a company it is the ideology behind our lifestyle. It is not just a platform for us to promote tourism and facilitate travel to Iran, but also a place for cultural work.

The pain of the daughters of Isfahan has broken our hearts and it is because of this that we cannot move on to our story in Shiraz.

There comes a time in a person’s life that they must stand up for their beliefs and what they love and we love Iran and our people. Today, we stand up for the women of our country and stand in solidarity with the daughters of Isfahan.

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A new milestone for


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Because of the importance of content for us, we decided to pursue other ways to make our project stronger. We talked to several different people and film crews about the possibility of making a video. This was when we met Sohrab Shah-Mohammadlou. Sohrab and his brother Kaveh were both environmental activists. They knew a lot about Iran’s wildlife and nature.  We saw some of their work; they had made beautiful videos about Iran’s nature and wildlife and had taste and goals similar to us. We decided to work with this team and for the first video, we asked them to make a short film about Shemshak, Dizin and Darbandsar to show the world these three ski resorts, which are popular in winter and hangout spots during the warmer months of the year. The result was a spectacular video that went from summer to winter and showed life in these three resorts, which are only 45 minutes from Tehran. The video became a hit on YouTube and was shared hundreds of times on various social media platforms. We were proud to have created such a professional video about Iran and excited about making more videos about Iran. We hope our next videos will be shared thousands of times.

Next week we have a surprise for you, so stay tuned for news about it on Life.

A short video introduction to the three most popular ski resorts in Iran: Dizin, Shemshak and Darbandsar. These three resorts are frequented by Iranians and international skiers during winter.

Dizin is the largest ski resort in Iran and one of the 40 highest ski resorts in the world with a ski season that lasts from mid-November to mid-May.

Shemshak is the second largest ski resort in Iran and usually attracts more advanced skiers.

Darbandsar is one of the newest ski resorts in Iran and the second most challenging resort in the region after Shemshak.

Mysterious Iran awaits you!




One for all and all for one

Our team expanded to include Taraneh Salehi, who came to us via recommendation and who had years of experience in accounting in Iran. She took on the role of financial adviser and began structuring the Accounting Department.

Golnaz Khaleghi came to us via social media ads. We chose her as she had experience in content management and data entry and soon realized she was also a right fit for our team.  She introduced us to Safoura Sadeqianpour, whom we chose for HR and Administration due to her energy and life experience abroad. Vahid introduced us to Mohammad Rostami who joined our Development team.

As we moved towards our launch date, our team began working longer hours and almost every day of the week. Despite the enormous stress levels, everyone was excited about the project bearing fruit.

On September 21, we launched our website. It was a beautiful moment seeing the result of eight months of hard work. Our team took on a massive project on a national scale, we grew together, learned together and we became a family. One for all and all for one.

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The idea behind was and is to show the people of the world the wonders of Iran and provide them with services that will allow them to experience mysterious Iran for themselves.

We now need the support of every single one of you, our loyal fans, who have stayed with us throughout this incredible journey. Help us to make Iran great.

More stories coming about our office life and our future road trip.

The Birth of “ToIran” | Part VII

We realized there was a lot of work to be done. No one had ever gathered this information on such a scale before. So either nothing had been done before or the information was outdated or wrong. This meant we had to go to every corner of the country ourselves to gather information.

We decided to once again expand the team. At this time our priority was the development team. Our past experience had proven finding good developers in Iran difficult so we asked Salman to find us new team members.

The resumes Salman passed on to us were what we were looking for. Salman spoke highly of these experienced Back-End and UI developers and said he could guarantee the quality of their work.

I knew we still had a long way to go and needed to work on many things. But the hope I had, motivated me.


We had a great team but we still needed to look for young, talented, and energetic individuals to expand our team, because there was a lot to do and we needed more help.

As Shahin got ready for more road trips, we focused on organizing office work so that we could better sort through the data gathered on trips.

We realized we need to be more active in social media and marketing and become stronger. Social media is an important part of our project because we believe any good project needs a good foundation and a great strategy and this was the reason for our tireless 8-month efforts.  We didn’t want to start like a weak team and then look for solutions to become strong we wanted to start strong.

We placed new ads on our social media platforms to find new people to grow our team. One of the people who came to us through these ads was Omid Mohammadi. He had worked in different technological fields, had knowledge of different gadgets and even had experience in Web Development. He was chosen for his experience in social media and because he was young and energetic. We soon realized we had chosen the right person and continued our online activities with his help.


The Birth of “ToIran” | Part VI

We began the next round of road trips. This time we chose Mazandaran. Heidi, Shahin and one of the boys in IT volunteered to go.

We began our trip from the Firouzkouh Road and headed toward Sari, making stops along the way to capture the natural attractions of northern Iran on the way. Locals were extremely kind and were always ready to stop for a quick chat and to point us in the right direction. Often we would receive invitations to their homes to join them for meals.

We arrived in Sari where we met Hamed Tizrooyan, one of the young nature photographers who had been contributing to our project for some time. Hamed is a talented photographer and environmental activist. He accompanied the team in Sari for two days and helped photographing the natural and historical attractions of the city.

>After Sari, we moved on to 10 other cities including Amol, Babol, Babolsar,  Baladeh and Yoush. Every city we stopped in took our breath away with its natural beauty; astounding cities which had each formed and grown in valleys, around waterfalls and near ancient forests. These became some of our fondest memories of northern Iran.

The only thing that marred our experience was the tragic scene of the trees illegally felled in one of the virgin forests we passed through.

The car we used on this trip was Shahin’s car. The car broke down twice while on the road. So decided to buy the team a new car. The car we needed had to be spacious, and suitable for off road trips. We needed a car to help us discover Iran, go on rough roads, travel mountain passes and take us on long distance road trips.  We asked around and finally found a Toyota Fortuner. We got the toiran logo on the car. Now wherever we went people knew who we were, and some would even come and ask us questions. This is exactly what we wanted: to get all Iranians involved in this project.


The Birth of “ToIran” | Part V

Our workload increased by the day, our ideas grew bigger and our team needed more members to tread the path it had envisioned for itself. We placed ads on LinkedIn and other social media platforms and asked friends and acquaintances to help us find a development team. Many people came and went. Some even stayed with our team for a while as interns but after a month despite all the promises that had been made they couldn’t achieve anything. Everything became more complicated than the beginning because building something from scratch is much easier than fixing something that has been built wrong.  What were we supposed to do? We were returning to where we were a month before.

We were struggling with these concerns when someone suggested a PHP developer named Salman Akbari to us. We invited Salman to the office for an interview he radiated positive energy and was very experienced despite his young age. We decided to invite Salman to join our team.

The only problem was that Salman was doing his national service and could only come to the office part time.

With Salman on board, the Development team now consisted of him, Hamid Beiki as Graphic Designer and Mohammad Ghayati as IT Consultant. He started work by choosing a new theme.


Hooman introduced us to Farbod Morshedzadeh, who is one of the most talented painters in Iran and has held several exhibitions. Farbod is studying for a PhD in History of Art and he proposed we have an Iranology class so that the team would learn more about Iran, its history, culture, art and architecture. The toiran team eagerly welcomed this suggestion and we began our classes starting with the history of ancient Persia. The Iranology classes increased our knowledge and allowed us to come together as a team and learn about Iran-the reason we were here in the first place.  These classes and discussions brought us closer in our thinking and led to new ideas.

We also asked Hooman Nobakht to hold a photography class for us to enable us to document and share our experiences when traveling in Iran. This also allowed the technology, art and cultural departments to learn about one another’s work and had a positive effect on team spirit and our teamwork.  These classes taught us the fundamentals of photography and smartphone photography, which was good for our team.

The Birth of “ToIran” | Part IV


After Hooman Nobakht, Shahhin Kamali joined our team and the photography team started working with the best. Gradually, other photographers came to know us through our social media and began sending us photos from all over Iran. This added unique shots to our photo archives.

We decided to experience Iran for ourselves and we began going on road trips. We started with 10 of the major cities. At the time, we didn’t have a car, a friend lent us his car and Mohammad Ghayati,  Shahin Kamali and I hit the road. We went to Isfahan, Shiraz, Yazd, Kashan and Abyaneh.

It was an interesting journey but full of lessons and problems we didn’t even know we might encounter. The weather in one city was warm and cold in another, there was a lot to do and while it was a strain on us, we gained a wealth of experience and made unforgettable memories.


We traveled to Tabriz, Mashhad, Qeshm and Kish by plane. In these trips, toiran was very lucky as friends helped us greatly in gathering information. This trip left us energized and hopeful about the path we were on.

The experience we gained from traveling to these 10 cities was hard earned but fruitful. It taught us what to pay attention to, what to look for and it taught us things that we might have neglected in the past.

Our trips continued until the spring, three months had passed since we started the project but we still hadn’t done many things, most importantly we still didn’t have a development team.

It was at this time that Hamid Beiki became aware of our project and was introduced to us by a friend. We started working with him with a contract to design our logo. Since the start of the project, we had had many logos designed and sent to us but when we saw Hamid’s designs, I felt he would be one of our team members. Our views and taste were close and the quality of his work was excellent. Hamid seriously joined the team in March.  We tested some of his proposed logos and finally chose one.

I felt that with a logo, toiran finally had an identity, one that would tell you what it was about when you saw it.

Everything was going smoothly but we still didn’t have a development team and this was a bit worrying.

The Birth of “ToIran” | Part III

Going to the Tehran Startup Weekend was an interesting experience and the idea was voted most likely to be chosen and implemented.

I thought that by participating in the Startup Weekend I would be able to  put together a complete team of developers but I quickly realized that developers in Iran either work as freelancers or wish to relocate from Iran which is of course not good for the future of the country nor theirs.  Because even though freelance work appears to be more lucrative, lack of organization and work routine will prevent progress in the long run.

The Startup Weekend experience was good in terms of education and familiarizing me with the work environment in Iran but it also made me realize there are many obstacles in the way of implementing my idea.


After the Startup Weekend, I contacted many of the people on the startup scene in Iran to get help on putting together a good team but because of my perfectionism and the wish to always use the best I didn’t achieve my desired results.

This is why I decided to focus on another part of the team for a while.

I have always had a passion for collecting art and have collected over 300 works of Iranian art so far. I met Hooman Nobakht about 7 years ago when I wanted to purchase two pieces for my art collection.

Hooman Nobakht is one of the best photographers in Iran. He has participated in several international and domestic exhibitions and festivals, and has won several prestigious awards. One of Hooman’s best qualities is his strong sense of patriotism and this love for Iran and Iran’s progress was why he agreed to join the team when I contacted him and told him about my project.

After Hooman Nobakht joined the team, the photography and journalistic part of the team was finally on the right track. But we were still looking to find developers.


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